Epic Gives Each Customer a Dedicated 'BFF' Staffer
Epic is formalizing a customer-relationship model it calls the "BFF," assigning each client organization one dedicated staff member who stays engaged long after the initial software go-live, founder and CEO Judy Faulkner said in an Oct. 19 blog post.
The role grew out of practice rather than strategy. During implementations, Faulkner said, customers often formed a close bond with one person on their Epic team. Rather than letting that relationship end when the project wrapped, Epic decided to keep that staffer assigned to the account as an ongoing point of contact.
The move is a window into how Epic, the dominant electronic health record vendor used by most large U.S. hospitals, defends its market position. Switching EHRs is expensive and disruptive, so retention hinges on service and trust as much as technology. A named, continuous human contact is a low-cost way to deepen loyalty and speed issue resolution as health systems lean harder on Epic for new features, including AI tools.
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